'Deadstock' is brand new, unused stock that never made it to the shop shelves, often from a discontinued brand.
Best way to describe it is 'new, old stock'.
Our vintage jewellery was originally manufactured in England by one of the country’s largest suppliers to the UK high street market, supplying stores such as Liberty, Harrods, Selfridges, John Lewis, House of Fraser and many more, between the early 1970s and 1999 when the factory closed.
Ever since, all these pieces have been patiently waiting in storage - well, until now!
We pick all our jewellery with a contemporary approach and in most cases you can't even tell they are 20+ years old!